Brand Portfolio

In the past 35 years GELERT has grown to be one of the leading outdoor brands, supplying camping equipment and clothing to retailers across the UK and Europe. It’s range offering has grown from strength to strength, expanding out from the traditional family tent to include festival and backpacker options, and developing complimentary ranges of furniture and equipment.

GELERT has also developed a strong apparel division, which focuses on producing affordable outdoor gear which doesn’t compromise on style and performance. New apparel ranges are launched each Spring and Autumn, with the best selling products available all year. GELERT’s apparel ranges are developed after consultation with the leading design houses and extensive customer research.

With over 2000 products available each season, you will find it hard not to find what you are looking for.

The Beyond by Gelert brand builds upon Gelert’s 35 years in the outdoor market, bringing together contemporary designs with a technically strong product range. With coordination across the product categories, the Beyond by Gelert 2011 collection offers a visually impactful concept whilst maintaining top-level performance.

For 2011, the Beyond by Gelert product categories have seen substantial re-development by incorporating the latest designs with traditional concepts, resulting in our most comprehensive range to date. From great new family tents to our advanced range of rucksacs- our 2011 product collection performs at the highest level, delivering a great outdoor package.

Canyon is the fastest growing UK brand of innovatively designed cycle helmets & accessories. We have one of the most experienced design and development teams in the world.

The Canyon range covers all your bike accessories including helmets, pumps, luggage and lighting.

The Halcyon™ brand concept was conceived from a passion to develop a range of world class, superbly engineered, technically developed, durable trekking & commuter bikes. Incorporating the best available components from renowned suppliers coupled with the expertise & production techniques of a top flight manufacturing partner.

Gelert Ltd acquired the Serious brand in 2008, its aim is to build on the brands good reputation and develop it into a leading and well known accessory brand.

The Serious collection focuses on trendy, fashionable hats, gloves and accessories and is aimed at the 20-35 year old market. Its market consists of individuals who want to wear fashionable, on trend clothing that doesn’t compromise on functionality.

KidCool was acquired by Gelert Ltd in 2008, it is aimed at the younger market and is based around a set of characters called the KidCool Kids. The KidCool Kids aim to engage children, in beautiful and colourful adventures, through outdoor activities and play.

The KidCool products cover cycles, trikes, scooters, helmets and accessories. They are all colourfully decorated with the KidCool characters.

XCool is a a range of bikes and accessories that are aimed at kids that love the outdoors.

Scafell Rock is a value for money camping and outdoor brand.

Developed with the family camper in mind, when tight budgets but reliabiliity and performance are all important, Scafell Rock fits the bill perfectly.