Press

Latest Press Release

Gelert Quick Pitch Partner with NME to Rocking the Festival Scene!

Introducing the exclusive Quick Pitch NME tents – the ideal music festival companion to get you noticed!

Available from Argos, the Quick Pitch NME tents are the result of a partnership between leading outdoor brand GELERT and renowned music magazine NME (New Musical Express). The first collaboration between GELERT and NME has resulted in some fantastic designs which will make their mark on the festival scene!

Targeted at festival goers with a strong music-culture influence, the Quick Pitch NME tents have been specifically designed to WOW!

Both GELERT and NME were excited to welcome aboard world leading French fashion house Promostyl to the design process. With offices across the globe including Paris and New York Promostyl are recognised as a leading player in forecasting global fashion trends with over 40 years experience. Working with lifestyle developments, Promostyl offer clear direction on creativity with a focus on commercial viability. Who better to be on board for this innovative project!

Working alongside GELERT and NME to develop a strong identity for the Quick Pitch NME tents, Promostyl were able to mix functionality and innovation, leading to some great designs. Working on the project for Promostyl was Vincent Lecrosnier who found the experience both fun and rewarding. He said “This was a great opportunity for GELERT, an established outdoor brand, to develop some great lifestyle products. It was great to work alongside GELERT to bring a new direction to a classic concept and appeal to a mass market.”

With GELERT’s expertise, NME’s vision and Promostyl’s direction, the Quick Pitch NME tents are leading the way in keeping up with the trends of festival camping. The funky designs from Psycho Rock, Tropical Camo and Acid Graphic will be sure to stand out and breathe new life into retro camping. Keeping up with the latest trends and standing out from the crowd, the Quick Pitch NME will be sure to impress! According to Vincent Lecrosnier from Promostyl “Rock festivals are a great opportunity to showcase these tents and a great new destination to take camping – a fun product for young people.”

With festivals having found a firm spot in the social calendar, the Quick Pitch NME tents have taken camping to the forefront of the music scene. Whether spending the weekend at a festival or a week’s holiday – you can rest assured that the Quick Pitch NME tents will get you and your friends noticed wherever you are!

So be the first to get your hands on the Exclusive Quick Pitch NME and shock the crowds with the great designs on offer.