About Us

The GELERT journey began in 1975, in the village of Beddgelert in the heart of Snowdonia.

Gelert began life in the small village of Beddgelert, nestled in the heart of Snowdonia, North Wales. The brand takes its name from the Welsh legend of Gelert, the faithful hound of the medieval Welsh Prince Llywelyn the Great. Gelert’s tombstone lies just south of the village of Beddgelert.

Since 1975, Gelert have supplied quality, value for money camping equipment and accessories to those who love camping and the outdoors. Designed with the consumer in mind and offering high levels of service, Gelert secured the trust of small independent retailers, and our core product range grew to include tents, sleeping bags and rucksacks.

Gelert is now one of the most recognised camping brands in the industry having sold over 100 million products worldwide in the 38 years we have been in business. With offices, distribution centre and a brand showroom in the North West of England, supporting our growth and demand for Gelert products.

Our History:-

1975 – Alastair and Jane Langdon set up Gelert Ltd in the village of Beddgelert, in Snowdonia. Their vision, to make sure that those who love camping and the outdoors could get everything they need from one place.

1984 – Our first purpose built warehouse was opened as the demand for our products grew.

1994 – Gelert recruit an in-house team of product designers and developers. They listen to consumer’s feedback and source and test our products to ensure they are quality and fit for purpose, and to bring more innovation to our range.

1998 – Gelert Far East was established, allowing us to ensure that all our products made in our far east factories are made to the highest standards of quality and ethical trading.

2003 – A new HQ is built in Porthmadog for our Product Development, Marketing and Customer Service Teams.

2006 – Gelert launch the original Quick Pitch Tent – one of the fastest selling tents in the market and a popular choice for festival goers because of the lightweight compact size and the super quick pop up mechanism – you can’t go to a festival without one.

2007 – Gelert launch the Solo Tent – a lightweight compact one man adventure tent with built in storage area for your belongings. Along with the Quick Pitch this is one of our Best Selling Tents.

2008 – Gelert opened a new Distribution Centre and showroom in the North West with better motorway access to distribute our products across the country and for our retailers to view our products.

2010 – We celebrated our 35 year Anniversary in 2010 and over that time we've seen incredible growth. Gelert employs over 150 people, has a network of over 2000 stockists and has sold over 100 million products throughout Europe.

2012 – Alastair and Jane Langdon leave the business in the capable hands of a new management team, as the Porthmadog site closes and Product Development, Marketing and Customer Services join the rest of the business at our North West Distribution Centre and offices.

2013 – In June 2013 the Gelert business was acquired by Sports Direct International Group and became part of the retail giant's extensive portfolio of internationally recognised sport, outdoor, fashion & lifestyle brands.

2014 – With new investment we can focus on our commitment to bring you great products at affordable prices. Our range now includes tents, camping equipment and accessories including furniture, lighting and cooking, sleeping bags and air beds, rucksacks, and outdoor footwear and clothing. "Everything you need for an enjoyable camping experience".